maandag 30 november 2009

Service bundling

Big telecom and cable companies claim that buying a package of their services, including for example a phone line, internet and television service, is the way of the future. The companies offer discounts on these service 'bundles' for new subscribers and the convenience of being able to cancel services you don't want after the free introductory period.

The problem is that in many cases these promises seem to be untrue. Customers suddenly get a very high bill they didn't expect and afterwards it's very hard to cancel a service they don't want anymore.

Now the big question is if service bundles are really making live easier and cheaper for the consumers or is it just a new way for these companies to make their profits even bigger and try to monopolise the market?

Oliver Vander Cruysse

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