maandag 30 november 2009

The corporate social responsibility(CSR) of Kellogg's

The Kellogg company clearly understands the importance of business ethics for preserving the grace of the community, their employees and, of course, the consumers.

The company has a wide range of CSR practises such as community investment, ethics and compliance and the environment. In 2005 it even got the Donor of the Year Award for its frequent donations to food banks. Kellogg's also invests in the futures of minorities and women through scholarschips and financial contributions.

To realize all of this the company has several programs, such as Kellogg's Care$ and the Kellogg Corporate Citizenship Fund. The growing importance of ethics clearly didn't go unnoticed by this leading nutrition company.












Oliver Vander Cruysse

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